ANALYSIS OF THE IMPACT OF PUBLIC RELATIONS STRATEGIES ON CUSTOMER-BASED BRAND EQUITY: A STUDY OF NIKE CUSTOMERS IN THE UK
Crossref DOI link: https://doi.org/10.29121/granthaalayah.v10.i4.2022.4562
Published Online: 2022-05-04
Update policy: https://doi.org/10.29121/granthaalayah-crossmark-policy
Neupane, Ramesh http://orcid.org/0000-0002-0935-8709