INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER ENGAGEMENT TOWARDS DURABLE PRODUCTS
Crossref DOI link: https://doi.org/10.29121/granthaalayah.v8.i7.2020.787
Published Online: 2020-08-05
Update policy: https://doi.org/10.29121/granthaalayah-crossmark-policy
Balathandayutham, P. http://orcid.org/0000-0001-7022-1042
Anandanatarajan, K . http://orcid.org/0000-0002-6226-316X