Tapping the digital hive mind: A framework for real-time co-creation and value optimization with the collective consumer
Crossref DOI link: https://doi.org/10.30574/gjeta.2026.26.1.0017
Published Online: 2026-01-31
Update policy: https://doi.org/10.30574/gjeta.ourcrossmarkpolicy
Dzreke, Semefa Elikplim
Dzreke, Simon Suwanzy