Contribution of brand image, price, and product quality in purchase decisions through the buy now, pay later (BNPL) feature on beauty care products
Crossref DOI link: https://doi.org/10.30574/ijsra.2024.13.1.1949
Published Online: 2024-10-30
Update policy: https://doi.org/10.30574/ijsra.ourcrossmarkpolicy
Bella Gusniar,
Vincensia Serenade,
Annisa Puji Astuti,