From branding to sales conversion: How AI-Powered CRM systems shape the customer journey for African SMEs
Crossref DOI link: https://doi.org/10.30574/ijsra.2025.14.2.0369
Published Online: 2025-02-28
Update policy: https://doi.org/10.30574/ijsra.ourcrossmarkpolicy
Justina Eweala Abubakar,
Samuel Omokhafe Yusuf,
Prosper Onagie Yusuf,
