An analysis of consumer behavior and marketing strategies influencing packaged traditional beer preference in Chimwemwe
Crossref DOI link: https://doi.org/10.30574/ijsra.2025.15.2.1324
Published Online: 2025-05-30
Update policy: https://doi.org/10.30574/ijsra.ourcrossmarkpolicy
ISAAC MBALE,
JOSEPH BATALA,
CHIBULO FOSTER MWACHIKOKA,