Assessing the effect of Customer Relationship Management (CRM) on competitive advantage in the Mobile Network Organization (MNO) industry in Zambia (A qualitative cross case analysis of NTN, Airtel and Zamtel Zambia)
Crossref DOI link: https://doi.org/10.30574/ijsra.2025.16.2.2261
Published Online: 2025-08-30
Update policy: https://doi.org/10.30574/ijsra.ourcrossmarkpolicy
Mwangala Imenda,
Mubanga Mpundu,
