Understanding How AR Experience Quality and Psychological Response Influence Purchase Behavior Tendency
Crossref DOI link: https://doi.org/10.30574/ijsra.2026.18.3.0361
Published Online: 2026-03-31
Update policy: https://doi.org/10.30574/ijsra.ourcrossmarkpolicy
Sharma, Pankhuri
Gandhi, Raghav
Hakim, Amjad