BUILDING PHARMACEUTICAL BRAND EQUITY: A STRATEGIC FRAMEWORK FOR CREATING LONG-TERM COMMERCIAL AND FINANCIAL VALUE
Crossref DOI link: https://doi.org/10.30574/msabp.2025.16.2.0076
Published Online: 2025-12-31
Update policy: https://doi.org/10.30574/msabp.ourcrossmarkpolicy
Awulu, Isaac
Ekpei, Martins