Effect of Augmented Reality (AR) and Virtual Reality (VR) experiences on customer engagement and purchase behavior in retail stores
Crossref DOI link: https://doi.org/10.30574/msarr.2024.11.2.0116
Published Online: 2024-07-30
Update policy: https://doi.org/10.30574/msarr.ourcrossmarkpolicy
Joy Onma Enyejo,
Omotoyosi Qazeem Obani,
Olusegun Afolabi,
Emmanuel Igba,
Akan Ime Ibokette,