Immersive brand innovation in the metaverse: Virtual reality as a catalyst for strategic, technological, and consumer transformation
Crossref DOI link: https://doi.org/10.30574/wjaets.2023.9.2.0219
Published Online: 2023-08-30
Update policy: https://doi.org/10.30574/wjaets.ourcrossmarkpolicy
Rakibul Hasan Chowdhury,
Md Iftakharul Alam,
Syed Habib Anwar Pasha,
Mohammad Didar Hossain,
Fatin Wahab Plabon,
Udoy Sankar Saha,
Md Imtiaz Faruk,
