The impact of digital advertising and promotional offers on consumer purchasing Behaviour: Evidence from the Greek market
Crossref DOI link: https://doi.org/10.30574/wjaets.2026.19.3.0337
Published Online: 2026-06-30
Update policy: https://doi.org/10.30574/wjaets.ourcrossmarkpolicy
Traiforou, Adamantia
