Business analytics in CRM: A comparative review of practices in the USA and Africa
Crossref DOI link: https://doi.org/10.30574/wjarr.2024.21.2.0393
Published Online: 2024-02-28
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Rhoda Adura Adeleye,
Ndubuisi Leonard Ndubuisi,
Onyeka Franca Asuzu,
Kehinde Feranmi Awonuga,
