Conceptual framework for AI-driven personalization: implications for consumer behavior and brand loyalty
Crossref DOI link: https://doi.org/10.30574/wjarr.2024.21.2.0472
Published Online: 2024-02-28
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Iveren M Leghemo,
Chinekwu Somtochukwu Odionu,
Osinachi Deborah Segun-Falade,
Chima Azubuike,
