Standardization versus adaptation of marketing mix in international markets: A systematic literature review
Crossref DOI link: https://doi.org/10.30574/wjarr.2024.22.2.1470
Published Online: 2024-05-30
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Felix John Eze,
Inyang Bassey Inyang,
Edim Eka James,
