The role of parasocial interaction as a mediator in the influence between trust and beauty influencer expertise on purchase intention (study on beauty influencer Abel Cantika)
Crossref DOI link: https://doi.org/10.30574/wjarr.2024.22.2.1596
Published Online: 2024-05-30
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Santri Maharani,
Dhino Suprayogo,
