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Investigating the moderating role of altruistic beliefs on negative emotional appeals in digital charity advertising: A study on guilt, shame, and donation intention among Indonesian donors

Crossref DOI link: https://doi.org/10.30574/wjarr.2024.23.1.1989

Published Online: 2024-07-30

Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy