Analyzing the effects of influencer marketing on consumer behavior: Insights from social influence theory in TikTok Campaigns
Crossref DOI link: https://doi.org/10.30574/wjarr.2024.24.3.3926
Published Online: 2024-12-30
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Shahifol Arbi Ismail,
Mudzamir Mohamed,
