The effectiveness of loyalty programs on consumer retention and satisfaction in telecommunication companies in Nigeria
Crossref DOI link: https://doi.org/10.30574/wjarr.2025.25.1.0218
Published Online: 2025-01-30
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Rolland Obaro Emuobor,
Orugba Ethe Osima,
Nyemachi Precious Ichendu,
Babatunde James Ojetola,