Algorithmic customer churn prediction and targeted intervention: Optimizing customer lifetime value in data-sparse SME environments
Crossref DOI link: https://doi.org/10.30574/wjarr.2025.26.1.1045
Published Online: 2025-04-30
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Daria Kalishina,
