Celebrity endorsement and brand marketing performance in Nigeria using Globacom as a case study
Crossref DOI link: https://doi.org/10.30574/wjarr.2025.27.1.2814
Published Online: 2025-07-30
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Taofiq Olasunkanmi Yusuff,
Quadri Ige Adeshola,
Husseini Abalaka Faruna,
Iheanyichukwu Emmanuel Nkwa,
John Oluwademilade Adewumi,