Pricing transparency and innovative pricing models: Driving customer trust and retention in SMEs
Crossref DOI link: https://doi.org/10.30574/wjarr.2025.27.3.2924
Published Online: 2025-09-30
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Obiajulu, Chinonso Benjamin
Azubuko, Chidimma Francisca
Esemokhai, John Balogun
