Fairness audited lead allocation for destination marketing: Methods, metrics, and retention effects
Crossref DOI link: https://doi.org/10.30574/wjarr.2025.28.2.3701
Published Online: 2025-11-30
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Imene, Fillemon
Mupa, Munashe Naphtali
Dube, Kudzai
Magoho, Prince Pinnace
