The influence of storytelling communication on consumer buying decisions. A case of cinephiles at the Light Cinema, Bolton
Crossref DOI link: https://doi.org/10.30574/wjarr.2025.28.3.4109
Published Online: 2025-12-31
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Ogbonna, Ngozi Obiageri
Agbaeze, Samson Emeka
Oladapo, Moshood
Christopher, Oniku Ayodele
