The role of brand image in mediating firm-created content and user-generated content on purchasing intention (A Study at Masa Masa Restaurant in Bali Province)
Crossref DOI link: https://doi.org/10.30574/wjarr.2026.29.2.0435
Published Online: 2026-02-28
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Sanger, Philia Anastasia
Ekawati, Ni Wayan
Yasa, Ni Nyoman Kerti
Widagda, I Gst. Ngurah Jaya Agung
