Integrated marketing campaign, brand equity and its influence on students’ intention to enroll in divine word college of Calapan; Basis for strategic campaign
Crossref DOI link: https://doi.org/10.30574/wjarr.2026.30.2.1271
Published Online: 2026-05-31
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Bazon, Kay Anne Montillana
Cueva, Clark Abilar
Fernandez, Niel Coronado
Guerra, Ahlesandra Grace Fernandez
Morales, Arjay Hernandez
I. Mendoza, Shirley
