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The Influence of Buyer Needs on Trade Show Effectiveness and Post-Show Purchase Intention in an Emerging Market: From a Literature Review to an Evaluation Framework

Crossref DOI link: https://doi.org/10.30574/wjarr.2026.30.2.1484

Published Online: 2026-05-31

Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy