Marketing mix, word of mouth, variety seeking and brand awareness in explaining brand switching: A systematic literature review
Crossref DOI link: https://doi.org/10.30574/wjarr.2026.31.1.1853
Published Online: 2026-07-31
Update policy: https://doi.org/10.30574/wjarr.ourcrossmarkpolicy
Putra, I Gede Bayu Bahari Sujana
Suasana, I Gst. A. Kt. Gd.
