Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice
Crossref DOI link: https://doi.org/10.51300/BRP-2023-94
Published Online: 2023-05-09
Update policy: https://doi.org/10.51300/luminousinsights_cm_policy
Friend, John M. http://orcid.org/0000-0002-1695-6475
Nichols, M. Blake http://orcid.org/0000-0003-0989-3979
Alden, Dana L. http://orcid.org/0000-0001-8314-8315
Version of Record valid from 2023-05-09
Publication History
Published Online: 2023-4-9
