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Strategic Sustainability in Branding: A Grounded Theory Approach to Developing a Sustainable Branding Model in Ports

Crossref DOI link: https://doi.org/10.51300/JSM-2024-129

Published Online: 2024-12-27

Update policy: https://doi.org/10.51300/luminousinsights_cm_policy

Authors

Alipour, Sima https://orcid.org/0000-0001-8369-8173
MinbashRazgah, Morteza Maleki https://orcid.org/0000-0001-5780-5967
Feiz, Davood https://orcid.org/0000-0002-5535-4370
Zarei, Azim https://orcid.org/0000-0002-8719-6338
Sorooshian, Shahryar https://orcid.org/0000-0001-5336-827X
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Accepted Manuscript valid from 2024-12-26
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Publication History

Published Online: 2024-12-26