Digital transformation in marketing strategies: The role of data analytics and CRM tools
Crossref DOI link: https://doi.org/10.56355/ijfrst.2024.3.2.0047
Published Online: 2024-09-30
Update policy: https://doi.org/10.56355/frj.ourcrossmarkpolicy
Uloma Stella Nwabekee,
Oluwatosin Yetunde Abdul-Azeez,
Edith Ebele Agu,
Tochukwu Ignatius Ijomah,
