Big data analytics for customer relationship management: Enhancing engagement and retention strategies
Crossref DOI link: https://doi.org/10.56781/ijsrst.2024.5.2.0039
Published Online: 2024-12-30
Update policy: https://doi.org/10.56781/srr.ourcrossmarkpolicy
Chinekwu Somtochukwu Odionu,
Bernadette Bristol-Alagbariya,
Richard Okon,
