Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations
Crossref DOI link: https://doi.org/10.20448/journal.500.2018.51.16.22
Published Online: 2018
Published Print: 2018
Update policy: https://doi.org/10.20448/crossmarkpolicypage.100
Halabi, Khairun Nisa Mustaffa
Hands, David