The Impact of Packaging Designs on Consumer Buying Behaviour of FMCG during the Hyperinflationary and After the Dollarisation Era in Zimbabwe
Crossref DOI link: https://doi.org/10.20448/journal.500/2017.4.1/500.1.20.30
Published Online: 2017-01-01
Published Print: 2017-01-01
Update policy: https://doi.org/10.20448/crossmarkpolicypage.100
Karedza, Godwell
,