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Evaluation of emotional responses to television advertising through neuromarketing

Crossref DOI link: https://doi.org/10.3916/C52-2017-02

Published Online: 2017-07-01

Published Print: 2017-07-01

Update policy: https://doi.org/10.3916/crossmark-policy

Authors

Baraybar-Fernández, Antonio https://orcid.org/0000-0002-5474-5214
Baños-González, Miguel https://orcid.org/0000-0002-0195-2754
Barquero-Pérez, Óscar https://orcid.org/0000-0002-7235-3986
Goya-Esteban, Rebeca https://orcid.org/0000-0002-0402-8487
de-la-Morena-Gómez, Alexia https://orcid.org/0000-0003-4365-5480
More Information

Publication History

Received: 2016-12-30

Accepted: 2017-03-13

Published: 2017-07-01