An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands
Crossref DOI link: https://doi.org/10.1007/978-3-030-03617-1_12
Published Online: 2019-02-23
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Siddiqui, Noreen
Mannion, Mike
Marciniak, Ruth
Text and Data Mining valid from 2019-01-01
Version of Record valid from 2019-01-01
Chapter History
First Online: 23 February 2019