Emerging Brand Meanings in Wearable Sports Technology: A Case Study on Suunto Sports Watches
Crossref DOI link: https://doi.org/10.1007/978-3-030-11872-3_24
Published Online: 2019-04-04
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Karamaki, Hilla
Lahtinen, Sonja
Tuominen, Pekka
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 4 April 2019