Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study
Crossref DOI link: https://doi.org/10.1007/978-3-030-12453-3_61
Published Online: 2019-05-29
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Belenioti, Zoe-Charis
Tsourvakas, George
Vassiliadis, Chris A.
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 29 May 2019