Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsible Behavior
Crossref DOI link: https://doi.org/10.1007/978-3-030-13020-6_12
Published Online: 2019-05-25
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bürklin, Nina
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 25 May 2019