Crossmark

Extending Lauterborn’s 4Cs for Social Marketing

Crossref DOI link: https://doi.org/10.1007/978-3-030-14449-4_12-3

Published Online: 2023-08-02

Published Print: 2023

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Akbar, M. Bilal

Lawson, Alison

Turner, Nick
License Information

Text and Data Mining valid from 2023-01-01

Version of Record valid from 2023-01-01
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Chapter History

Received: 10 February 2022, 00:00:00

Accepted: 10 February 2022, 00:00:00

First Online: 2 August 2023