Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s–1970s
Crossref DOI link: https://doi.org/10.1007/978-3-030-14564-4_1
Published Online: 2019-05-30
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Logemann, Jan
Cross, Gary
Köhler, Ingo
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 30 May 2019