Emotional Branding in Multimodal Personal Loan TV Advertisements: Analysing Voices and Engagement
Crossref DOI link: https://doi.org/10.1007/978-3-030-15428-8_4
Published Online: 2019-04-30
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wong, May
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 30 April 2019