Does Technology Affect Customer-Brand Relationships? A Study of Premium Fashion Consumers
Crossref DOI link: https://doi.org/10.1007/978-3-030-15483-7_11
Published Online: 2019-08-14
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dugar, Vedika
Blazquez, Marta
Henninger, Claudia E.
Text and Data Mining valid from 2019-08-14
Version of Record valid from 2019-08-14
Chapter History
First Online: 14 August 2019