Linking Marketing Outcomes to Financial Performance
Crossref DOI link: https://doi.org/10.1007/978-3-030-15565-0_6
Published: 2019
Update policy: https://doi.org/10.1007/SPRINGER_CROSSMARK_POLICY
Stewart, David W.
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 4 May 2019