Embracing the TV Commercial: Charms and Challenges of Selling on Screen
Crossref DOI link: https://doi.org/10.1007/978-3-030-21744-0_24
Published Online: 2019-11-16
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Crockett, Ben
Feagins, Chrissie
Text and Data Mining valid from 2019-01-01
Version of Record valid from 2019-01-01
Chapter History
First Online: 16 November 2019