Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth
Crossref DOI link: https://doi.org/10.1007/978-3-030-24374-6_23
Published Online: 2019-11-12
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rodriguez-Moran, Monica
Text and Data Mining valid from 2019-11-12
Version of Record valid from 2019-11-12
Chapter History
First Online: 12 November 2019