Crossmark

Selling Innovative Products to Anxious Consumers

Crossref DOI link: https://doi.org/10.1007/978-3-030-31733-1_2

Published Online: 2019-12-15

Published Print: 2020

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Huang, Yufei

Gokpinar, Bilal

Tang, Christopher S.

Yoo, Onesun Steve
License Information

Text and Data Mining valid from 2019-12-15

Text and Data Mining valid from 2019-12-15
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Chapter History

First Online: 15 December 2019