A Model of Brand Cocreation, Brand Immersion, Their Antecedents and Consequences in Café Brand Context
Crossref DOI link: https://doi.org/10.1007/978-3-030-36126-6_13
Published Online: 2020-03-10
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Acikgoz, Fulya
Tasci, Asli D. A.
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 10 March 2020