Customer Based Brand Equity Models in Hotel Industry: A Literature Review
Crossref DOI link: https://doi.org/10.1007/978-3-030-36126-6_31
Published Online: 2020-03-10
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Çınar, Kevser http://orcid.org/0000-0002-5412-715X
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 10 March 2020