Linking Luxury Brand Experience and Brand Attachment Through Self-Brand Connections: A Role-Theory Perspective
Crossref DOI link: https://doi.org/10.1007/978-3-030-36126-6_86
Published Online: 2020-03-10
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Koronaki, Eirini
Theodoridis, Prokopis K.
Panigyrakis, George G.
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 10 March 2020